Web 2.0 Based Collaboration in a Microblogging Environment: Effects on Organizations and Work Processes

In our contribution we will explore how Web 2.0 based collaboration platforms influence communication and collaboration in working groups. The impact of using Microblogging platforms for project management will especially be considered. Our assumption is that information sharing by Microblogging contributes to workplace awareness but also constitutes social relations, because all information has relational aspects and sharing information happens with reference to norms of behavior and interpretation schemes. Another assumption is that the design of computer-mediated communication has impact on these social aspects, too. All of this together shapes a social frame of encounter – similar to Goffman‟s Frame. In order to work these assumptions out refer to two cases: an applied research projects and a private company that both use different communication platforms. Both Web 2.0 environments are based on Microblogging/ Status-Sharing methods. In the proposed paper, data from these platforms will be discussed. OLKC 2011 – Conference for Organizational Learning, Knowledge and Capabilities 12-14 April 2011, Hull, UK OLKC 2011 Hauptmann/Schulz: Web 2.0 based Collaboration